Measurement Analyst

At Impact XM, we bring brands to life through immersive live, virtual, and hybrid experiences. We’ve partnered with leading global brands to create meaningful connections that drive measurable business results. Our Strategy & Planning team sits at the intersection of data, insight, and creativity—helping clients understand the true impact of their event programs.

The Role

We’re looking for an Event Measurement Analyst to help turn event data into clear, compelling performance stories. In this role, you’ll support the full measurement lifecycle—from early-stage strategy and KPI development through data collection, analysis, and reporting.

You’ll collaborate closely with internal teams and clients, balancing attention to detail with a strong understanding of how events contribute to broader business goals.

What You’ll Do

In this role, you’ll help define how success is measured across experiential programs and ensure the right data is captured from the start. As projects progress, you’ll analyze data from multiple sources and translate findings into actionable insights that drive smarter decision-making.

Key Areas Of Focus Include

• Supporting the development of measurement frameworks and KPIs for events and trade shows
• Collecting, cleaning, and analyzing data from event platforms, surveys, and third-party tools
• Identifying trends in attendee behavior and overall event performance
• Creating clear, visually engaging reports and dashboards
• Presenting insights and recommendations to internal teams and clients
• Maintaining accurate, well-organized datasets and documentation
• Contributing to broader strategy work, including research and trend analysis
  
  

You’ll also have the opportunity to continuously improve processes and bring new ideas to how we measure and report event success. Some travel may be required depending on project needs.

What You’ll Bring

You’re naturally curious, detail-oriented, and comfortable working with data in a fast-paced, collaborative environment. You enjoy problem-solving and can connect the dots between data and business impact.

We’re Typically Looking For

• A degree in a quantitative field such as Business Analytics, Statistics, or Marketing
• 1–2 years of experience in data analysis (events, experiential, or marketing analytics preferred)
• Strong Excel skills; experience with Power BI or similar tools is a plus
• Experience working with multiple datasets, including cleaning, validation, and visualization
• Clear communication skills with the ability to translate data into actionable insights
• A collaborative, proactive mindset and strong attention to detail
  
  

Experience in trade shows, corporate events, or regulated industries like pharmaceuticals is a plus, but not required.

Impact XM is a global event and experiential marketing agency that empowers brands to power business. From events, exhibits and environments to digital engagements and consumer activations, we create experiences that connect brands and consumers in a meaningful way. This ensures we live up to our name by making a positive impact on people’s lives and our clients’ business.

OUR BRAND – What We Believe

Passion

is Paramount – We love what we do, take pride in doing it and celebrate what we accomplish.

ABC

Always Be CURIOUS – We explore the possibilities, discover innovative solutions, and learn from experience.

We>Me

Collaboration and transparent communication creates our best work.

Trust

is Earned – We are defined by our actions and held accountable to our co-workers, clients, and outcomes.

Respect

is Given – We understand, acknowledge, and appreciate the perspective and actions of others.

Safety Message

We want to ensure your safety and protect you from potential scams. Recently, there have been fraudulent job postings circulating online that impersonate Impact XM. These scams aim to deceive unsuspecting applicants by offering nonexistent positions and requesting personal information or upfront fees. Remember that our company does not endorse any job postings outside our official job channels. All of our open jobs can be found and applied to on our official careers site . If one of our team members is reaching out to you regarding a role it would come from an email alias ending in @impact-xm.com. If you encounter a suspicious offer, report it through the job platform on which you found it or report email as spam.